Adidas Unveils New Ultra Boost Running Shoe

Adidas has come up with its best ever running shoe “Adidas Ultra Boost” to revolutionise running experience. Conglomeration of a highly flexible knitted upper with a new version of its Boost “energy return” midsole that uses a material usually found in car dashboards, Adidas plays a big bet this time.

A perforated stretchy elastic sole has also been developed using the same data, with grips arranged across the bottom of the foot to correspond with pressure points as the foot moves through a stride.

“The new Primeknit upper construction is elastic, yet snug, and fully adapts to the individual foot as it moves. Ultra Boost moves with, not against, the runner’s foot,” said a statement from Adidas, who added that the design would “revolutionise running”.

The new version has had its structure improved, and can resist temperatures of 40 degrees celsius down to minus 20, making it fit for almost all terrains and weather conditions.

The Ultra Boost also includes a bespoke solid TPU heel construction designed to enable the achilles tendon to move more freely and naturally.

“Additional external heel clips guide the foot without affecting the comfort in the vulnerable achilles area,” explained Adidas. “Ultra Boost features an eye-catching silhouette and stylish design built to look as good as it performs.”